THE SURVEY PROFESSOR™ BRANDING PACKAGE

Evidence‑Based Market Research + Brand Strategy Development

This package delivers a complete, research‑driven brand identity built on validated customer insights, competitive mapping, and strategic white‑space opportunities. It is designed for organizations that need real differentiation, not guesswork.

WHAT’S INCLUDED IN THE BRANDING PACKAGE

I. Market Research Foundation

Branding begins with a full Off‑the‑Shelf Market Research Study, launched on day 1 of the 2nd week.

Includes:

  • quantitative survey
  • customer attitudes, uses, and motivations
  • category drivers & barriers
  • perception mapping
  • key attributes
  • awareness levels

This ensures the brand is built on evidence, not assumptions.

II. Competitive Positioning Analysis

A full landscape review to understand:

  • white space opportunities
  • unmet consumer needs
  • matching strengths with available consumer targets
  • points of differentiation/points of parity

This identifies where your brand can realistically compete and a space you can own.

III. Target Customer Motivation Model

A deep dive into the psychology of your audience:

  • what they want
  • what are their pain points
  • what triggers action
  • what language resonates

This identifies the emotional need that will result in a purchase action by your target consumer.

IV. Reason‑to‑Believe (RTB)/Brand Promise 

A brand promise must be supported by proof.

We build:

  • core brand promise
  • supporting RTB
  • evidence points

This must be backed by your organization can actually deliver.

V. Three Messaging Pillars

Three key words to use throughout your marketing communications.

VI. Brand Positioning Statement & Tagline 

You will receive a brand positioning statement for internal use and a tagline for external communications.

We will work together on our options and iterations as these items are developed before final delivery.

All grounded in research; some team work required.

* Final Deliverable:

PowerPoint Brand Strategy Report  &  One Hour Video Conference

The final deliverable is a polished, executive‑ready deck including:

  • Research Findings (delivered and presented) upon completion of the research phase.
  • Brand Competitive Grid and The Brand Competitive Map including the RTB
  • Full Target Consumer Profile(s) including Consumer Motivator Insight
  • The Brand Promise
  • The Brand Positioning Statement
  • Tag Line
  • Three Key Words for Marketing Communications
  • Recommendations for Creative Execution

This is the document leadership uses to align the entire organization.

* Timing:

13 Weeks Upon approval of the research specs including sample and questionnaire design

* Cost:

$40,000

* Terms:

1/2 upon agreement

1/2 due at final deliverable

 

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