Marketing Research Consultant with a Specialty in Affordable Online Surveys
Meet The Survey Professor
- 25 years of experience at the Director Level heading several Marketing Strategy Departments for Fortune 500 Companies (AIG, GE, Diageo).
- Big Agency Experience in Senior Consulting positions (Millward Brown, ACNielsen)
- Conducted research for some of the biggest brands in the world including IBM, GE, General Motors, Captain Morgan, Smirnoff, Harcourt Text Books, The Hartford Insurance Group, AIG, VALIC, Pepsi, Frito Lay, Lipton, and Nestle.
- Professor of the Practice at Fairfield University (Business Communications and Marketing)
- Adjunct Professor of Marketing at Harvard, Columbia, UCONN, Central Connecticut State University, Norwalk Community College, Housatonic, Western Connecticut State University, University of WI, and Iona College teaching Marketing Research, Business Communications, Marketing Strategy, Marketing Management, Principals of Marketing/Intro to Marketing,Branding, Marketing Analytics, Digital Marketing, Sales Management, Retailer Analytics/Shopper Insights, Social Media Marketing, and Sports Marketing.
- Considered an industry leader in questionnaire design, online programming, data analysis, report writing, and delivering presentations.
- Project specialties include New Product Testing, Attitudinal and Usage Studies, Brand Positioning and Communications, Customer Satisfaction, Market Opportunity Assessments, Line Extensions, Package Design, Opinion Research, and developing Strategy Plans.
- Expertise with SPSS and Qualtrics
- MBA earned from Fairfield University
Hamilton Hall, Columbia University, NYC
UCONN, Stamford, MBA Program
Fairfield University, Original Dolan School of Business where I earned my MBA and now where I teach