Online Survey Consultant vs Online Surveys
In today’s world there are so many different affordable versions of online surveys. Why would somebody want to hire an online survey consultant instead of using a company like Surveymonkey or something simple like strawpoll?
Human’s beat A.I.
The answer is complex, but it comes down to depth, ability, and reciprocation.
in the modern world even with the advancements of AI at this point, machines can’t truly understand the goals of a business. The algorithms have only gotten far enough as to deliver some leads to some businesses through SEO and marketing through promotion, but when it comes to collecting survey data, the questions are only so limited.
The personal touch
When you’re dealing with another individual, and they are given a task in which to do where they understand your business and they understand your goals, they can adjust accordingly as the data changes. They made familiarize themselves with the data from other survey practices.
So who wins?
It all depends on your goals. it also depends on your budget and the size and scale of your project. For much smaller projects in which only a very small sample size of very not accurate data is needed, Zoho is fine.
If however you’re putting marketing for a medium to large scale project with demographic targeting into your own hands, instead of that of a qualified online survey consultant, means you want to spend unnecessary time taking what is mostly a survey shortcut, and cutting into your bottom line.
You don’t need a dedicated marketing team to get quality driven affordable surveys online, but relying on a database instead of a human may give you results that just don’t fit.
- The Survey Professor